Thanksgiving may have been disappointing from an in-store retail sales perspective, but Black Friday spending was up 14 percent, according to preliminary figures from ShopperTrak. In fact, brick-and-mortar spending reached its highest levels since 2012, totaling an estimated $10.4 billion, while Thanksgiving-day receipts were $1.8 billion, down significantly from the $3.2 billion ShopperTrak recorded last year.

If consumers proved reluctant to spend their Thanksgiving holiday in stores, they demonstrated few qualms about shopping online. According to IBM’s annual benchmark report, Thanksgiving-day digital commerce rose 26 percent year-over-year (YoY), while Black Friday online spending was up 21.5 percent over 2014. Adobe’s annual tracking shows consumers spent $2.72 billion online on Black Friday, 14 percent more than last year, and $1.73 billion on Thanksgiving, up 25 percent YoY.

Whatever the yardstick, the holiday weekend was, as predicted, a big win for mobile. Website traffic


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Source: Street Fight