With the volume and velocity of messaging in the digital economy increasing seemingly exponentially, brands everywhere need to weigh not only what information and content they share but also how much and the delivery channel they use. When it comes to highly connected millennials who use location-based apps, brands and retailers stand a good chance of cutting through the clutter with push notifications.

In a survey of 500 U.S. millennials commissioned by Retale, a location-based mobile and digital company that connects shoppers with local retailers, 84 percent of respondents said they act on push notifications they receive. An even higher percentage (89 percent) indicated they likely would take action on a notification from a favorite brand, demonstrating again that loyal customers tend to be the best customers.

Those are extraordinarily high engagement rates, but then again, millennials have the reputation of never putting down their phones. research cited by eMarketer found

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Source: Street Fight