shopper

The 2015 holiday shopping season is in the rear-view mirror, and for most retailers, that means slower sales.

Easter, Mother’s Day and Father’s Day are on the horizon, but is that all your retail store has to look forward to? Not if you take advantage of the many other obscure holidays that can be tied to retail specials and sales.

I recently learned about Singles’ Day, a Chinese holiday that got its start in the 1990s when a group of young male college students decided to create a special day to celebrate their freedom in response to Valentine’s Day.

The concept caught on, and in 2009, online marketplace Alibaba decided to launch a Singles’ Day sale. Since then, Singles’ Day sales have grown to more than $9.3 billion last year, according to MarketWatch. The equivalent of Black Friday in the United States, Singles’ Day means flash sales, super discounts and plenty of buying for consumers in China and other markets Alibaba serves.

Alibaba didn’t create Singles’ Day. But the retailer


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Source: Small Business Trends