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A record number of shoppers are making plans to support their favorite local businesses, as small business owners across the nation gear up for Small Business Saturday.

According to the fourth-annual Small Business Saturday Consumer Insights Survey, released by the National Federation of Independent Businesses (NFIB) and American Express, supporting local small businesses continues to be a priority for shoppers nationwide.

About 77% of U.S. consumers are planning to ‘Shop Small’ this holiday season. And almost two-thirds (65%) plan to spend at least $100. Growing community involvement and additional activities to enhance the shopping experience are huge factors.

Small Business Saturday was created by American Express in 2010 as a response to small business owners’ most pressing need: getting more customers. Held on the Saturday following Thanksgiving, Small Business Saturday helps rally communities to support local businesses. As Small Business Saturday enters its


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Source: Black Enterprise » Small Business