Man shopping for clothes

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Rebrand Chicago is a lifestyle brand that promotes the beauty of buying black in Chicago. This Black Friday, shopping will be taken to a whole new level this year for Rebrand Chicago. Founder, Aquillia Mikel and her organization will host its “Cash In” event on Friday. Mikel is coining it as a “black shopping alternative” to the typical Black Friday shopping experience, which she says fails to adequately support black-owned businesses and the communities in which they serve.

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Rebrand’s event aims to encourage black consumers of the shopping holiday to spend dollars supporting black own businesses in Chicago. The event reportedly will consist of close to two dozen Chicago based vendors from various industries, selling their products under major discounts. The event will also include local black art, food cooked and catered by two black own catering businesses, and


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Source: Black Enterprise » Small Business