Digital magazine platform, Issuu, is shutting down its Targeted Distribution (TD) campaigns service, effective April 1, 2016. This, however, is no April Fool’s Day prank!

Headquartered in Menlo Park, California, Issuu is a platform that allows anyone with digital content to upload and distribute their publications in just a few minutes.

Launched in 2011, Issuu’s TD service allowed for publishers to target a specific audience for their publication. Customers start a campaign, create an ad and set up a budget. You choose the type of reader you want to see your ad and Issuu will put it out. You only pay when someone clicks on the ad.

Evidently, this marketing plan has been less than successful since Issuu plans to deep six it on April 1. Issuu has not answered requests for an interview.

On that day, all vouchers for this service will be voided. Issuu says on its website:

  • If you have unused vouchers, feel free to run campaigns up until April 1 so your vouchers don’t go to waste!
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Source: Small Business Trends