As someone who grew up in yellow pages and then graduated into paid search, lead generation is in my blood. They used to say we “bled yellow.” Nowadays, I’d say we bleed green, thanks to an influx of venture money being invested into local, on-demand service businesses. Lead-gen value created from curated marketplace platforms is, and will continue to be, a huge draw for small businesses — especially service businesses.

On-demand has created upstart marketplace platforms that service every type of need. Lead gen is one of those needs and a fast-growing niche where we’ll analyze the platforms that are creating a marketplace to connect small business service providers with consumers. Different from peer-to-peer, and from the “Uberfication of Everything,” these marketplaces have created a formal, business relationship between buyers and sellers.

The Land of Disruption
Marketplaces are sexy. They have disrupted long-standing lead-gen sources like Google, Craigslist, HomeAdvisor, Angie’s

[Read the full story here ]
Source: Street Fight