Paolas

Merchant: Paola’s Restaurant
Location: New York, New York
Platforms: Yext, Constant Contact, OpenTable, Facebook, Yelp, Instagram, LinkedIn, Twitter
Bottom Line: Small businesses are running limited-time campaigns on multiple digital channels, and then focusing their budgets on the platforms that deliver the greatest results.

Paola’s Restaurant has been in business for 32 years, but when chef Paola Bottero moved her restaurant to a larger location seven years ago, it wasn’t just her business cards and menus that needed to be updated. Most of the restaurant’s search results now showed the wrong address and outdated photos, and updated data wasn’t being pushed across all the channels that customers use to search for businesses online.

When her own attempts to fix the situation failed, Bottero decided to hire outside help. She outsourced the role of director of marketing to Wendy Weinstein Karp four years ago. Karp turned to Yext looking for an automated method to update the restaurant’s


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Source: Street Fight