Cars

Merchant: Rick Curren Auto Sales
Location: Horseheads, New York
Platforms: Facebook, Cars.com, CarGurus
Bottom Line: Auto dealers are searching for new ways to drive traffic to their websites and Facebook pages.

When Google announced it would no longer be showing ads along the right side of search engine results, local search experts were quick to point out that car dealerships would be among the business categories most impacted by the change. But for Rick Curren Auto Sales, Adwords has never been a part of the equation. Instead, Anthony Curren says he relies on digital platforms like Facebook, Cars.com, and CarGurus to generate new leads and drive traffic to his website.

At his family-owned used car dealership, located in Horseheads, New York, Anthony works as a salesman and also handles the business’ marketing strategies. Although his father Rick has “always been averse to using advertising,” he agreed to go along for the ride when Anthony suggested they give Facebook a try.

“In the


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Source: Street Fight