Merchant: 2nd Time Around
Location: East Coast & Chicago
Size: 40+ boutiques
Platforms: Thanx, Web Decisions, Red Point
Bottom Line: Social commerce is now responsible for 12% to 15% of all sales for the consignment fashion retailer, and data-driven initiatives are increasingly valuable.

Customer acquisition has never been a problem for the team at 2nd Time Around. The fashion consignment retailer offers a unique value proposition, selling pre-owned designer clothing and giving consignors a way to monetize what’s already in their closets. But generating the type of data that’s necessary to get a complete picture of how customers are interacting at 2nd Time Around has been a challenge, and CEO Kristin Kohler Burrows was already looking for answers when she got a call from the team at Thanx.

“We had been using a card-based loyalty program for a while, but it was taxing on our stores and difficult to manage consistently across locations,” she says. “We were immediately impressed with


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Source: Street Fight