Merchant: Hwy 55 Burgers Shakes & Fries
Locations: Worldwide
Size: 100+
Platforms: Google, Facebook, FiveStars
Bottom Line: Large restaurant chains are shifting their budgets away from print, and toward digital channels, like Facebook and Google, that target consumers at the local level.

With more than 100 locations, including outposts in countries like Abu Dhabi and Denmark, you could be forgiven for thinking Hwy 55 Burgers Shakes & Fries would take a broad approach to marketing and advertising. But according to Andy Moore, director of communications for the North Carolina-based fast casual restaurant chain, the exact opposite is true.

“We focus on cost-effective solutions that boost our franchisees’ bottom line, as well as opportunities where we can further position ourselves as members of our communities, like sponsoring a Little League team or partnering with a local business,” he says. “For those reasons, very little of what we do has a national focus, even though we like to set


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Source: Street Fight