Bakery, Cake, Dessert

Merchant: Capital City Cheesecake
Location: Takoma Park, Maryland
Platforms: Belly, Facebook, Groupon, Instagram, LivingSocial, Pagemodo, SinglePlatform, Yelp
Bottom Line: SMBs’ marketing strategies should include both social media and loyalty components.

Never underestimate the power of social media. That’s a lesson that Capital City Cheesecake co-owner Meaghan Murphy learned the hard way while trying to get her Maryland-based bakery/café up and running in 2010. She thought word of mouth alone would be enough to build a sustainable business and quickly discovered that wasn’t the case.

“We thought once people tried the cheesecakes and loved it they would bring their friends along to try it the next time.” Murphy says. “Although this happened, it did [not] happen as fast as we would’ve liked it.”

Like many new business owners, Murphy quickly discovered that she’d need to create and implement a new marketing plan that relied heavily on social media and hyperlocal marketing platforms. She

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Source: Street Fight