Messenger

You’re well aware of Facebook’s Messenger-as-platform strategy by now. It was formally announced at Facebook’s developer conference, F8, earlier this month. The company also announced AI-powered chatbots for Messenger at the same time.

A range of brands and enterprises has integrated with Messenger and are now using bots to communicate automatically with customers on Messenger. Among them are 1-800-Flowers, Bank of America, Spring, Burger King, Staples, CNN, StubHub, the Wall Street Journal, KLM, Fandango and a variety of others — including Philz Coffee, a local San Francisco Bay Area coffee chain.

Messenger currently has 900 million users around the world. There are also 50 million active business Pages on Facebook. Thus the company already has the foundations of a new global marketplace in theory. Beyond this, Facebook reported that between Messenger and its other messaging app, WhatsApp, the company is seeing 60 billion messages a day. That’s apparently three times global SMS


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Source: Street Fight