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Scheduling platform Booker announced this morning that it has acquired San Francisco-based local marketing automation platform Frederick, expanding the company’s ability to help customers intelligently fill appointment-based inventory. Terms of the deal were not disclosed.

Frederick’s software analyzes small business management systems and combines utilization information with historical customer and transaction data to  highlight potential empty days and times that the business can promote to targeted customers. The service sends automated text and email marketing to the specific customers who are most likely to be interested in the available times, reducing unused inventory and rewarding repeat customers with special offers.

The two companies had an existing partnership in place, and Booker has already rolled out Frederick’s marketing services to 200 of its existing customers. Following the deal, Frederick will retain its brand and will continue integrations with other business


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Source: Street Fight