close up on a man uses his mobile phone

Google has been refocusing its efforts to create a “better web” by not only increasing the importance of mobile-friendly websites and better mobile browsing experiences but by fundamentally redefining what the mobile web experience is altogether. A recent rollout of the mobile-friendly algorithm boost, a new mobile-friendly website tool, and the announcement of accelerated mobile pages and progressive web applications all point to better mobile experiences for users but also new challenges for business owners.

The effects and aftermath of “mobilegeddon”
At around this time last year, there was a lot of hype (and even panic) leading up to the much anticipated “mobilegeddon” — when Google began to officially recognize “mobile-friendliness” as one of it’s many (200+) ranking factors for mobile search. While the rollout of this algorithm was slightly slower than expected and the impact not quite as big as some people in the industry had feared, it certainly made some waves.

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Source: Street Fight