2015 holiday sales forecast

Deck the halls! Small business owners are anticipating robust holiday sales this year, according to a new survey from American Express OPEN. Almost half of retailers (44 percent) surveyed in the latest Holiday Growth Pulse expect their sales this holiday season to surpass last year’s.

How do your expectations and plans jibe with the rest of America’s small retailers? Here’s a closer look.

2015 Holiday Sales Optimism

Overall, growth is retailers’ biggest priority. A whopping 86 percent of them, compared to 79 percent of small business owners overall, say they are focused on growth for the coming year.

However, retailers are putting a lot of eggs in the holiday basket — 54 percent believe their 2016 growth is contingent on a successful 2015 holiday sales season. With that in mind, how can you make the most of the 2015 holiday sales season? Below are three tips based on the survey results.

How to Make the Most of 2015 Holiday Sales

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Despite their anticipated sales

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Source: Small Business Trends