The saying used to be that “all politics is local.” A more appropriate term for the 2016 election cycle might be “all politics is data.”

The 2012 presidential campaign awakened politicians on both sides of the aisle to the opportunities presented by sophisticated local media targeting, both via traditional channels, most notably TV, and online. In 2016, key states won’t be the only battlegrounds; there will be equally hard-fought contests to win local media markets.

“After Kennedy won the election in 1960, everyone attributed that to the debates. At that point, no one after that questioned whether powder should be applied when you went on TV. I think of it that way in terms of looking at data from local sources in political planning and ad buying — no one’s debating whether that should be done anymore,” said Carol Davidsen, Rentrak‘s vice president of politics and a veteran of President Obama’s 2012 re-election campaign, in a panel discussion at last month’s Street Fight Summit.

Rocket Fuel's JC Medici and Rentrak's Carol Davidsen speaking at last month's Street Fight Summit
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Source: Street Fight

By |November 18th, 2015|Categories: Small Business News|

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