Across the hyperlocal landscape, competition has become fierce. Dozens of on-demand delivery startups launched last year, and hundreds of loyalty programs and appointment scheduling platforms are now vying for the attention of local merchants. For hyperlocal vendors, the need for comprehensive brand strategies has never been greater.

The number of seed-funded companies has quadrupled in the last four years, and customers who would potentially use all this new technology are feeling overwhelmed by the choices. A strong brand strategy is the foundation of a winning launch, even though developing the strategy can increase the time it takes to get a new product to market.

Here are eight brand development strategies for hyperlocal vendors, from founders and executives who’ve been in the trenches themselves.

1. Understand the true needs of local service businesses. “The team here at MyTime has spent countless hours with thousands of merchants to understand how they run their businesses

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Source: Street Fight