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The mobile ordering landscape is quickly evolving, with increases in consumer demand fueling the growth. Quick-service giant Panera says online ordering was responsible for eight percent of its total sales in Q4 2014. The restaurant’s executives are hoping this figure will grow to 30 to 50 percent within the next few years. Average tickets at QSRs and fast-casual restaurants are higher for mobile orders than those placed in-store, Delaget found, a trend compelling restaurants to adopt mobile ordering technology or risk being left behind. Even independently owned restaurants with just one or two locations are feeling the push to offer mobile ordering to their customers.

Since we covered the topic back in May, there’s been a steady uptick in interest surrounding mobile ordering solutions. Competition in the market has gotten stronger, and to help their platforms stand out, vendors have started adding more marketing features, like the ability to send push notifications and targeted


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Source: Street Fight