Making a phone call

Of all the Key Performance Indicators that small business owners monitor while tracking the success of local advertising campaigns, none is more important than the number of incoming telephone calls. According to a 2015 survey by BrightLocal, a local search marketing agency, nearly half (48%) of local business owners rank phone calls as the most important KPI, ahead of indicators like search ranking, web traffic, and online reviews.

Incoming calls give businesses the opportunity to engage and impress potential customers in a one-on-one setting, and that personal connection is something local business owners are passionate about. As SMBs explore new digital advertising opportunities, they’re becoming even more reliant on call tracking platforms to determine what’s working and what’s not. Rather than diminishing in importance as new technologies gain a foothold in the SMB community, phone tracking is playing an even more central role in the local marketer’s playbook.

Here are six

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Source: Street Fight