Social media is only one aspect of building a successful brand. There are many more opportunities for driving traffic and garnering customers through content-driven sites, says Blair Thomas of First American Merchant. For instance, “become a subject matter expert in your field, develop a unique voice, and start reaching out to content providers to publish your articles and generate some real, quality leads and brand awareness,” he suggests.

What are some ways you can bring attention to your brand, without social media? BlackEnterprise.com reached out to Thomas and other members of the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. Here’s what some other YEC members had to say.

1. Pitch journalists. PR still works. In fact, it’s how many of our


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Source: Black Enterprise » Small Business