Yesterday’s trends are old news, especially in the fast-paced world of social media marketing. Without a crystal ball to look into the future, marketers often have trouble predicting beforehand which messages will resonate with consumers in their target demographics. Instead of relying on costly surveys and qualitative research studies, large brands, marketers, and agencies are now relying on predictive social intelligence solutions.

Predictive social intelligence platforms use big data to organize, pattern, and predict which online conversations will be happening tomorrow. By contextualizing future online chatter, brands can better target specific audiences on social channels like Facebook, Twitter, and Instagram. The market for these solutions is expanding. According to a report by EverString, a maker of predictive marketing software, 91% of marketers who say they’re defining the future of their companies are either fully committed to predictive marketing or are newly implementing

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Source: Street Fight