Small business owners with backgrounds in statistics or technology are all set when it comes to using predictive analytics to identify which prospect groups are most likely to want their product or services — and so are larger corporations with big budgets to spend on outside analytics consultants. But what about everyone else?

A 2015 survey by Dresner Advisory Services found that predictive analytics is still in the early stages of deployment, with just 27% of organizations currently using these techniques. In a separate survey by IDG Enterprise, 24% of small and mid-size organizations said they planned to invest in predictive analytics to gain more value from their data in the next 12 months.

In an effort to encourage this growth and expand their base of users, vendors with business intelligence software are introducing more self-service platforms. Many of these platforms include predictive analytics capabilities that business owners can utilize to make smarter marketing and


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Source: Street Fight