Negative review
All business owners cringe at the sight of a one- or two-star review shown publicly on any review site.

The immediate feeling is often disbelief, anger, and resentment toward both the customer and the review site. There is almost nothing that makes business owners more emotional than public criticism of their work.

But emotions aside, negative reviews can actually be a good thing. Here are five ways they can help your business thrive.

1. They improve conversion rates.
On SiteJabber, businesses with 10-30 percent negative reviews actually receive more than 10 times more leads than businesses with nearly all five-star reviews. Other studies have shown that 68 percent of consumers trust reviews more when they see both good and bad reviews.

This is true partly because many consumers want to understand “worst-case scenarios” before doing business with a new company. If they feel that they can live with the worst-case scenario, they may decide your company is one they want to work with. [Read the full story here ]
Source: Street Fight