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In tightknit communities around the country, small business owners are considered local influencers, and their opinions matter to the consumers who shop at their stores. Rather than go it alone with their local marketing campaigns, some of these merchants are finding success by partnering with peers in their communities and implementing new cross-promotional marketing strategies.

Eighty-five percent of business executives say strategic partnerships are vital to business growth, according to the business-to-business matching platform Powerlinx. However, the process of finding merchants who are interesting in forming partnerships and hammering out the details of cross-promotional campaigns can be challenging for the average small business owner. Hyperlocal technology vendors are now offering their own solutions, matching merchants with complementarity services and recommending campaign strategies based on their shared goals.

Here are five examples of platforms that small and mid-size


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Source: Street Fight