SEO Lessons For Small Business

Admit it: when you hear the phrase “car dealer”, the first image that comes to mind is a probably a guy wearing a cheesy suit give you a hard sell on an overpriced car. Time to erase that image from your mind! Today’s car dealers are pretty savvy marketers, especially when it comes to SEO.

Here are four lessons your small business can learn from car dealers and auto manufacturers.

SEO Lessons For Small Business

NAP Citation Consistency Matters

The recent changes to Google’s PPC display ad format push organic SERP results below the fold. Now, Google is displaying up to four paid search ads at the very top, and removing side bar ads altogether. That’s bad news for small businesses that may be out-performed in the new competitive PPC ad space. But there’s also a silver lining: Google’s local map pack is still appearing above organic SERP. If your business can get a spot on the local map pack, you’re golden. Car dealers know just how important this local map pack spot can be, and how

[Read the full story here ]
Source: Small Business Trends