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The “Google and Your Business” Blog has an interesting piece up today profiling three small businesses that are using mobile marketing.

There’s some great data in the article.  Here are key points to help you crack the small business mobile marketing code:

A 275-Year Old Family-Owned Orchard

Lyman Orchards claims to be the 12th oldest family-owned business in the United States.  How do they know that?  The orchard, based in Connecticut, was deeded way back in 1741.

Yet, despite being a very old and traditional agricultural business, the owners have kept up with the times.

The business attracts customers by serving as a place for outings, offering seasonal themed activities including a corn maze, and shipping gift baskets.  In 2012, they opened a golf course.  And right now in the autumn, it’s “pick your own” apples and pumpkins time at the orchard.

Another way Lyman Orchards has kept up to date is through attracting customers via mobile devices. For that they use Google My Business


[Read the full story here ]
Source: Small Business Trends