What does it take to retain your customers month after month? Is it as simple as offering a cutting-edge, market-leading product?

Some people still seem to believe that “if you build it, they will come” (or, in this case, stay). But that’s not enough. Often, the market-leading products aren’t the “best” products – they’re just the products that have more money, greater distribution, and, almost always, better marketing behind them.

Remember Betamax? It’s widely believed that the eventual market leader, VHS, was inferior to Sony’s videotape format. However, a lack of support from hardware companies, limited distribution, high costs, and limitations with the technology itself (primarily, the initial 60-minute recording limit) meant that Sony quickly lost that round – despite producing the superior product.

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These lessons are even more pertinent today – especially for the majority of SaaS companies, where competition tends to be especially fierce.

Stick with me, and we’ll take a look at


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Source: Sujan Patel