On his Quicksprout blog, Neil Patel once compared content marketing and SEO to “peanut butter and jelly,” saying, “you can eat them on their own, and they are delicious… but what happens when you combine them? They complement each other, right?”

Even if, for some unfathomable reason you don’t actually like peanut butter and jelly sandwiches (if you have a peanut allergy, I’ll let it slide), you’ll probably still understand the analogy: on their own, peanut butter and jelly are both pretty awesome, but put them together and you have… culinary perfection.

The same can be said of content marketing and SEO (except, perhaps, the culinary part). They can each exist in isolation, but the best and most effective online marketing strategies contain both.

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Many of the more technical aspects of SEO (I’m thinking on-page here) are as important today as they ever were (if not, even more so). Best practices in this area haven’t really changed that much, either.

Off-page SEO, however (namely


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Source: Sujan Patel