local seo checklist

Local search engine optimization (LSEO) is a powerful digital marketing strategy for business owners wanting to sell to local customers,  if you’re not showing up in local search, you’re missing out.

Increased Web traffic, brand visibility, and an increase in revenue are all advantages of investing in SEO.

To take control of your local search results, follow the local SEO checklist and best practices below.

Local SEO Checklist

Keyword Research

Keyword research is a fundamental step for every successful SEO campaign. It involves discovering and analyzing phrases and terms that people are actually typing into the search engines to find local businesses like yours.

Google uses the text and hidden code on a website to understand what it’s about. It’s very important to optimize a website around keywords that people are actually using.

For example, a painting company may be inclined to optimize their exterior painting page around the term “exterior residential painting” because that is

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Source: Small Business Trends