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Content marketing can be a great tool for small businesses to better communicate with customers. But you can’t expect to just create a blog or social media post and have customers come running to buy from you. Instead, take a look at these tips from members of our small business community on how to make the most of your content marketing efforts.

Provide Value as an Expert Contributor

Serving as an expert contributor, or having expert contributors on your own site, can add value for your audience and allow you to share your expertise with a growing audience. However, it’s important that you go about this process in the right way. Sian Phillips offers some tips in this Tweak Your Biz post. And BizSugar members share input here.

Understand the Benefits of Medium

If you haven’t yet heard of Medium, it’s a platform that allows people to share their written work in a super simple setting that also has a potentially powerful reach. In this TKM Labs post, Steven Tran shares a bit about


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Source: Small Business Trends