sales and marketing books

No matter how you slice it, there are only three things any small business owner wants — to get more customers, keep more customers and make more money. It’s simple. But it isn’t easy.

Don’t worry, I’ve pulled together the latest and greatest new sales and marketing books that have either come out or are just about to be published. All of them are focused on your favorite topics of sales, marketing and customer engagement.

As you read through the summaries, notice the intersection of basic fundamentals evolving into new strategies in response to the fast paced changes we’re seeing in technology and consumer demographics.

Get Your Sales on Track for Success

7 steps7 Steps to Sales Force Transformation: Driving Sustainable Change in Your Organization

by Warren Shiver and Michael Perla

If you are part of an organization with a medium to large sales force that has experienced the end of sales as usual, “7 Steps to Sales Force Transformation: Driving Sustainable Change in Your Organization”  is


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Source: Small Business Trends